The brands and the other types of businesses today compete with one another in the area of online marketing. The online world and environment has set the stage for marketing and advertising the products and services. The instagram has recently launched and highly popularized phenomenon of the social media world. The instagram is simply a picture sharing platform which also offers several photo editing features to the individuals. Mostly the brands create their profiles on the instagram and they tend to post different meaningful pictures related to their business and would try to attain more likes and comments on the uploaded pictures. This picture sharing and advertising mechanism is quite simple and easy. The major factor of this social media platform is that more number of followers and likes are targeted in order to become more powerful and recognized in one respective niche. The real instagram likes are targeted by the brands in order to maximize their advantages.
If the pictures posted via instagram are backed by likes and comments then new as well as potential instagram users are likely to be attracted towards the brand’s instagram profile. The brands after gaining the immense likes have to maintain a strong relationship with them otherwise the likes and followers will lose their interest in the brand’s profile. The brands must buy real instagram likes and other that; they must act responsively and quickly to their customer comments or likings. The use of Hashtags is a widely used strategy of the brands.